Client
Holy Cow BBQ
Holy Cow BBQ is a local barbecue restaurant based in Los Angeles, CA offering scratch-made, delicious BBQ!
OVERVIEW
Newman Grace was the agency on record for Holy Cow BBQ, acting as their complete outsourced marketing department for 4 years. During this time, they owned and operated 3 locations and we managed the marketing & advertising for all 3 locations. As part of the marketing team for Holy Cow BBQ, I worked with our team to manage Holy Cow’s social media presence, strategize on promotions, planning/copywriting/designing promotional email campaigns, maintain & update their website, and strategize and execute in-store promotions.
Our digital marketing team maintained an average email open rate of 39%, grew the click-thru rate from 7.76% to 12.88%, and grew subscribers from 12.8k to 15.5k year over year for Holy Cow BBQ.
Client
Holy Cow BBQ
Agency
Newman Grace
My Role
Marketing Manager, Vice President of Digital Marketing, Social Media Manager
Dates
02/2019–03/2021 & 09/2021–09/2023
Traditional and Digital Marketing Strategies
Social Media Management
Sprout Social
Production Design
Digital and Print Design
Product Design
Meta Ad Campaigns
Copywriting
Influencer Campaign Management
Client Communication
Photography and Photo Editing
PROJECTS
Social Media
Email Copywriting & Design
